Nature Valley created the granola bar category in 1975 in the USA. Much has changed in nearly four decades.
One thing hasn’t. No matter how many new flavors have been created, be assured that with Nature Valley you’re always getting The Taste Nature Intended.
Nature Valley granola bars are a wholesome, great-tasting and portable snack for consumers with an active and healthy lifestyle.
Israel introduced consumers Nature Valley brand in 2003 with 11 delicious flavors of the crunchy category, and in 2005, we launched the chewy category with 4 wonderful flavors.